Fendi is the latest high-end service to launch an online personalization offer for its customers; partnering with ecommerce system Farfetch to provide made-to-order bag layouts.
From today, the “Tailor It” solution enables consumers to mix and match their own Kan I F bag as well as Strap You combinations– adapting the colour choices, logo design and also equipment. The result sees 120 various variants for the bag, and also a more 70 for the strap.
” In our age, customization is the utmost expression of deluxe for our clients. We are delighted to be introducing Customize It, Fendi’s initial online personalization solution for our Kan I F bag and Strap You. This project revived thanks to the collaboration with Farfetch as well as we assume it will be a special opportunity to display our bold creativity as well as pioneer spirit in a new digital and modern way, integrating our customer’s needs of elegant exclusivity with the Maison’s best mix of practice and also development,” said Pietro Beccari, president and CEO of Fendi
The relocation comes with a time when modification is a hot emphasis for deluxe brand names– taking the art of workmanship back to its magnificence days where products were without a doubt developed for the client on a one-by-one basis. According to Deloitte, one third of shoppers today have an interest in tailored products, with 71% of them prepared to pay a premium appropriately.
The simplest path into this for brands is through monogramming or needlework services, which can be seen from much of the big high-end gamers today consisting of Louis Vuitton, Gucci, Burberry and Ralph Lauren.
Where it begins to obtain fascinating is when they start providing customization with the real bones of the item itself; something that is becoming even more scalable today thanks to both the digital systems allowing it as well as the new manufacturing strategies to after that satisfy such orders.
Fendi’s Customize It platform with Farfetch
Farfetch has been leading this train, currently collaborating with the likes of Nicholas Kirkwood on bespoke shoes for clients, as well as Opening Ceremony with UK Fake Handbags start-up Unmade to produce personalized knitwear.
“Customization is an expanding pattern in the deluxe industry and also something many of our consumers truly like. Dealing with our modification technology partner, Platforme, we’ve had the ability to work with a number of brands consisting of Nicholas Kirkwood, Sergio Rossi, Dorateymur, Swear, Opening Ceremony x UMD as well as Toga Pulla to lead the way on this ultimate return to luxury– products that fans of style could personalize to their very own specifications,” José Neves, CEO, creator as well as co-chairman of Farfetch, told Forbes.
For Fendi, customers can most likely to both Fendi.com and Farfetch.com to trying out the customized service. Once they have picked the mixes they desire– from 5 leather colour choices, to six various logo design choices as well as varying tones of metal rings as well as the setup for the band– it is only then that the product obtains taken into production.
As items are developed on-demand, customisation likewise leads to less waste or overstock for brands, consequently. This kind of performance makes it an attractive company situation, in addition to a possibility for even more lasting manufacturing, Farfetch described.
As soon as things are gotten, the real production of the Fendi bags go back to the extra standard variation of high-end with the leather items artisans in the Maison’s atelier in Florence meticulously setting up and also handcrafting each product separately.
The drawback: you then have to wait 12 weeks for delivery of your personalized replica bag. The outcome: it’s completely distinct comparable to the other version of deluxe today, which let’s admit it, is significantly widespread.
Rachel Arthur is a service reporter, development specialist as well as the founder and also editor of Style & Mash, a day-to-day news website covering the intersection of fashion and modern technology.