Pharrell Williams has been putting on Chanel pendants for several years– only not the original costume jewelry.
” He has them replicated in real gemstones,” noted Karl Lagerfeld, Chanel’s couturier given that 1983.
Does he mind?
” Naturally not. I’m flattered,” he claimed with a smile, for he has actually long called the music impresario part of the Chanel family members.
Williams has appeared in a short movie for fake Chanel, strolled the runway in its most recent Métiers d’Art program at the Ritz Paris and is now the very first man to appear in a purse advocate the French residence. He is portrayed in a concert hall lugging a crocodile variation of the new Gabrielle bag, which your home wishes might rival its traditional 2.55 and 11.12 versions.
Chanel’s new Gabrielle purse advertising campaign features Pharrell Williams in addition to Kristen Stewart, Cara Delevingne and also Caroline de Maigret.
Chanel’s brand-new Gabrielle handbag ad campaign showcases Pharrell Williams along with Kristen Stewart, Cara Delevingne and Caroline de Maigret. (Chanel/ WWD).
Slated to break worldwide on April 3, the advertisements additionally showcases Kristen Stewart, Cara Delevingne and Caroline de Maigret, each radiating a different appeal– insouciant, streetwise as well as quintessentially Parisian, specifically.
Introducing the project unique to WWD, Lagerfeld said he desired to show that the Gabrielle bag can be used in “several circumstances”– and also why not by a man?
” It’s not very feminine in the sense of being chichi,” he teased.
Lagerfeld noted that virtual reality goggles– which inspired the shape of the handbag– are utilized by both sexes. Certainly, at his autumn 2017 ready-to-wear show in Paris earlier this week, the designer had male designs– including his eight-year-old godson Hudson Kroenig, carry variations of the Gabrielle. Its double-chain take care of authorizations several bring alternatives, including cross-body for better protection.
Spoken with after the Chanel Replica show, Williams stated Chanel initially concerned his focus more than a years ago courtesy of rap artist Notorious B.I.G.
” I was like an unpopular little black child on a skateboard. So checking out high-end style was something that I actually didn’t recognize in the very beginning,” he confessed. “And after that I realized, slowly yet definitely, man, this is incredible. As well as although there’s mostly the assumption that it’s for females, I simply began to see, OK, as a man I could put on several of this. So I would certainly wear sunglasses right here, or a coat there.”.
Certainly, when Williams starred in a Lagerfeld-directed movie for the Paris-Salzburg collection in 2014, he found out that the initial ideas for Chanel’s popular contrast-trim, four-pocket coat was one put on by the lift driver of that Austrian city’s unique Mittersill hotel.
Williams posed the operator and bellowed that he wished to “see, see [CC] the world.”.
Delevingne costarred as a reincarnation of Empress Elisabeth of Austria, famously referred to as Sisi, and both shared a waltz.
Williams’ good fortune is rarely lost on him.
” It’s insane. That recognized if you just follow just what it is that you’re curious regarding, it may make good sense for you one day– and also in a significant, significant method. I simply never fantasized that I would certainly ever be taken into consideration by doing this, as well as given all these possibilities,” he stated.
Asked to define the shoot with Lagerfeld, he replied: “It was fun, I mean Karl knows exactly what he desires, he recognizes exactly what he’s doing.”.
Williams went to the Replica Chanel bags program without a bag, his hands stuffed in the pockets of his substantial cardigan. Yet he claimed he delighted in the opportunity to lug the croc variation of the Gabrielle he sporting activities in the ads.
” When I first started using it I really did not have anything in it. I was just so ecstatic to have it,” he stated. “Today I utilize it to bring my phone, and– you understand– necessary individual points.”.
While in Paris, the “Satisfied” singer as well as style entrepreneur was enhanced as a policeman of the Order of Arts and Letters from French Priest of Culture Audrey Azoulay.
The insignia identifies considerable payments to the arts.
” I used it yesterday. But, you recognize, I’m timid concerning it, however I’m grateful,” he demurred.
Lagerfeld identified the project cast as friends of your house– each extremely linked to the times.
Stewart is a face of Chanel make-up and Lagerfeld has actually photographed her for a number of Chanel bag and also ready-to-wear campaigns. Likewise a house ambassador, de Maigret has a songs tag as well as is a producer, photographer as well as coauthor of the book “How you can Be Parisian Wherever You Are: Love, Style and Bad Habits.”.
Stewart, currently a normal before Lagerfeld’s lens, calls the procedure “natural as well as instinctive for both of us.”.
A behind-the-scenes take a look at Kristen Stewart being photographed by Karl Lagerfeld for Chanel’s brand-new marketing campaign.
A behind-the-scenes check out Kristen Stewart being photographed by Karl Lagerfeld for Chanel’s new marketing campaign. (Chanel/ WWD).
” Seeing the satisfaction on Karl’s face when everything integrates is always the emphasize for me,” she said. “Discovering the advancement of our innovative connection is just one of the greatest benefits I have actually had as an artist. The outcome always feels as complimentary as the process was.”.
The ads are to run exclusively as two double-page spreads– the initial with a pack shot as well as a picture, and also the 2nd with a way of life scenario. De Maigret, for instance, is illustrated barefoot in a Parisian apartment, while Delevingne carries a skateboard versus a graffiti-strewn protection entrance.
All 4 wear black Chanel coats and carry different versions of the Gabrielle bag.
In tandem with the print advertisements are 4 short movies that are to debut on Chanel’s web site as well as social channels.
The French fashion residence has called 2017 the year of Gabrielle, the name of an honest fragrance as well as precious jewelry as well as watch collections inspired by the defiant house owner.